Pablo Foncillas from IESE Business School has presented a set of tools to foster innovation in Digital Marketing....
Blog
Sant Jordi’s day in Catalonia is a closed-end business model
Yesterday, I wanted to help my 16-year-old daughter to sell roses during the Sant Jordi’s day in Catalonia. She and a girl friend had set up a booth at the heart of the city and had a compelling market offering. For each rose purchased, the buyer would also get a €10 discount per person...
Gold refining. How to avoid scammers, fraudsters, smugglers and bandits
On Friday the 21st, I visited the only gold refinery in Europe located in a free trade zone. VC-A has got a buy-side agreement with them to channel sellers of raw gold. If you have some sort of expose to the gold-trading market, you already know that 99% of leads fail to materialise. 98%...
Tightening up relationships with Italian universities and businesses
VC-A’s managing director, Christophe Schwoertzig and VC-A Member, Kerem Gurses, met in Rome on the 11th day of April 2017 to discuss alternative ways of developping transactions with Italian universities and businesses. Kerem is professor of Organisation Theory at leading Italian Luiss University and former Strategic Lecturer at ESCI Barcelona. Christophe and Kerem discussed...
Banks’ digitalisation will affect us
If you are not working at a bank, you may wonder why you should bother about banks digitalisation. The reality is that, like it or not, when banks cough, individuals, companies and even sovereign states, catch a cold. Our Greek friends know what I am talking about. I will focus here on three areas...